Exclusively Fashion Magazine: Have you always been interested in makeup?

Harsha Chavda:  My interest in makeup has evolved over time: as I developed my artistic skills I realized that I wanted to pursue a creative career.  I have always loved experimenting with my own makeup so when the time arrived for me to decide what I was going to do, it was an obvious choice for me to become a makeup artist.

EFM:  Where did you study?

HC: I studied at the London College of Fashion and enjoyed every minute of it. The course made me realize how much I love working with makeup. I then decided to become a freelance makeup artist.  I love what I do and I always feel excited about the next project.

EFM: Tell me briefly how you became a makeup artist?

HC: I knew from an early age that I had a creative streak.  I have always loved drawing, playing with colour and developing images.  Once you realize that you have a creative talent I think you then have to decide what form that creativity should take.  I was attracted to the idea of applying my artistic skills to the human form so I decided to study makeup.  After finishing my course I gradually built up my portfolio by working with photographers and stylists.  This is a gradual process.  For each job you have to work with people who meet your requirements and vice versa. Eventually, your portfolio reflects the effort you have invested in your career.  I also assisted established makeup artists which gave me a great insight into how the industry works. I knew before I started studying that I wanted to concentrate on fashion and editorial work.  This work really excites me because it is so creative and dynamic.  Working in TV or film is more restrictive because there are certain guidelines that you are expected to follow. Instinctively, I knew that the fashion and editorial field would allow me the freedom to constantly create new and inspiring images

EFM: I hear that it’s getting hard to get into beauty school in London, is that true?

HC: I think it is true but if you are determined to succeed I wouldn't let it stop you from giving it a go. A career in makeup is viewed as being glamorous so the courses attract great interest.  This isn't a good reason to enter the profession because there is a lot of hard work involved.  A lot of students decide to study in London because they know that its the fashion capital of the world!  All of this interest creates competition for places which means that the beauty schools can pick and choose the best candidates.  In my experience if you are prepared to work hard you will succeed no matter how much competition there is.

EFM: We all know that you have to work from the bottom to reach the top in this industry. How long have you been working to gain experience and do you think that it is still necessary to work for free?

HC: I started working about 6 years ago.  Whilst I think we should all be paid for doing a day’s work sometimes the client's budget doesn't stretch that far so you have to decide what your priorities are.  At the start of your career I think you have to accept that you need to gain experience before you can expect to be paid for a job. I used to do a lot of work for free and make myself available at very late notice.  The early days are tough but what kept me going was knowing that I was gaining the necessary experience. In time your position changes and you can then expect to be paid.

EFM: How long did it take you to build up your portfolio? 

HC: Building up a portfolio is an ongoing job which can take up to 3-4 years.  In the fashion industry looks change and become outdated quickly so you have to keep reviewing and developing your book to ensure that it appeals to prospective clients.  You have to be on your toes in this game!

EFM: Did you find it easy to book a job?

HC: You have to make your own luck in this industry.  Jobs come to you by recommendation.  The client will then ask to see samples of your work.  If they like what they see they will instruct you.  It is important to build strong working relationships with clients and colleagues.  If they know that you capable, reliable and personable, they are more likely to want to work with you.  Word of mouth works wonders.

EFM: You worked with many top makeup artists. How was it working for makeup artist Pat McGrath for the first time?

HC: I have been extremely fortunate to assist artists such as: Val Garland, Pat McGrath, Alex Box, Ashley Ward and Sam Bryant.  They are all incredibly inspirational figures within the industry.  I take comfort in knowing that they started out just like everyone else: with a passion for artistry.  They have created hugely successful careers due to their talent, hard work and determination.  Working with Pat McGrath was a great honour for me.  She is an amazing artist whose creativity knows no boundaries.  Pat has worked with everyone in the fashion world from Doir, Dolce & Gabbana, Prada and Versace. Her energy is contagious so working with her on the shows brings out the best in you.  It is always a privilege to work with Pat.

EFM: What inspires you?

HC: Where do I begin: fashion, art, films and music, the streets of London, Paris, and New York, and holidays.

EFM: Do you have any beauty secrets?

HC: My best beauty secret is quite simple: look after your health and well being.  Makeup can only enhance your own natural beauty; it is not a substitute.  If you feel fit and healthy then makeup will add that extra special something.  Mascara, bronzer and lip balm will have an instant impact on your appearance.  Mascara will open up your eyes, bronzer will give you a healthy glow and lip balm will create a soft pretty pout.  Chapped lips are a big no no.

EFM: Do you think that makeup makes a woman feel more confident?

HC: Makeup can work absolute wonders.  We lead busy lives which can leave us short of time and looking tired.  Makeup can transform your appearance and give you the confidence to enjoy the rest of your day.  It gets us into character!

EFM: What is your beauty tip for sexing it up?