ELLE - NORWAY MAY 09

ELLE - NORWAY MAY 2009

ELLE - NORWAY MAY 2009

Exclusively Fashion Magazine: Has fashion always been your interest?

Jeanette Hoff: My mother has always been very stylish and interested in clothes and fashion. So when I was a little girl-she used to dress me up, and try out new haircuts and different styles on me. When I was 15-I had coordinate my wardrobe, and used to make notes of when I wore different outfits, and always used to put curtain styles together, but I never told anyone this.

Looking back-I believe I was a natural born stylist in the making already then.  But in my younger days I was more into art, books, and drawing , and as a horse-girl and an animal-lover, I wanted to become a Vet, so it was not until many years later that I realized that you could actually have a real job in fashion.

EFM: How did you become a fashion stylist?

JH: I went to Surrey, just outside London, to do a BA Hons in Fashion Promotion & Illustration at Surrey Institute of Art & Design.  Fascinated by fashion magazines, I assisted various stylist when I studied in London, and when I graduated I was lucky to get work experience at Wallpaper, GQ, Dazed & Confused and VOGUE. Then I knew what I wanted to be, a fashion stylist, maybe not the most talented at first-but, I knew this was what I wanted-I just had to work a bit harder to get there.

EFM: How long have you been in the fashion industry?

JH: I graduated in London in 2003, assisted until 2004, moved back to Bergen, Norway in 2004, and then to Oslo in 2005.  I wanted to earn money and have less competition, so I knew that it was easier to stand out with my degree and experience in Oslo rather than London.

EFM: Where do you get your inspiration from?

JH: I get my inspiration from the people around me, travel, magazines, blogs and style.com as well as the history of fashion, art and photography and the popular culture surrounding us.

EFM: Henne Magazine is similar to Elle and In-Style Magazines here in the U.S.  How did you get featured in Henne Magazine?

JH: I kept harassing the Fashion Editor at Henne with my emails and phone calls (something you pick up when in London-because no-one gets back at you), maybe it was my persistency-but finally I got a meeting, showed my book with only unpublished work, kept on calling afterwards, then got some style/shop pages each month, kept on asking to do fashion stories-and finally after over a year I got my first fashion story published in the summer of 2007.

EFM: What are the latest fashion trends in Norway?

JH: The latest fashion trends in Norway are inspired by the international catwalk-trends, as well as, the ones picked up by the high street. This spring its all about the eighties-pastel hues, distressed denim and a softer rock`n roll, as well as, a global mixture of patterns and luxurious ethnic styles, bright block colors and the nude and romantic looks.

EFM: Do you think that America has “fashion” influence in Norway; if so why?

JH: I am sure that America absolutely has a “fashion” influence in Norway. Even if Norway seems very far away for you in America-America is very close to us in Norway, from celebrities in Hollywood & LA, to the movies, music, and art; As well as the teenagers in the Hills & Gossip Girl, to the catwalk shows from New York- and the bright stars of Alexander Wang, Rodarte and “old” favorite Marc Jacobs, of course.

EFM: What is the most essential thing that you cannot live without?

JH: I know it’s a cliché, but I have to say: My I-phone-because I am in LOVE.

EFM: Where do you see yourself in the future?

JH: On a short term perspective, I either work as a fashion editor, or still freelancing as a stylist-working and travelling around the world.

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