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 SIMON
RASMUSSEN
FASHION STYLIST, CREATIVE DIRECTOR
COPENHAGEN, DEMARK
Simon Rasmussen's passion for fashion
began early. He pursued his career as a fashion
stylist and has worked on editorials, campaigns, and
fashion shows. Some of his publications included:
French Magazine, Dansk Magazine, TUSH and many more. Simon has a great style and is even debonair with his
own personal style.
Exclusively Fashion Magazine:
Can you tell me how you were first introduced to 'fashion'?
Simon Rasmussen:
I was folding t-shirts and selling socks in a
shopping centre...
EFM: I remember my first fashion
statement in the 90's (knee high socks). What was
your favorite trend in the 90's?
SR:
Hammer pants...! I had several and they were
the best. And once I put on my clothes the wrong way
around, like KrIs kRoS..! Damn...
EFM: Who was the first fashion
stylist that you assisted under?
SR:
Sassie Baré, well known Danish stylist in Denmark.
EFM: What was your very first paid
fashion stylist job?
SR:
It was this editorial for a girlie teenage magazine
that I shot with my good friend Sune Czjakowski in
Paris. We weren´t so proud of it but we knew that you
had to start somewhere.. the last time I shot with Sune
was a portrait for L´uomo Vogue.
EFM: Can you tell me the process of
what goes into prepping for a photo-shoot
for a print magazine?
SR:
Well, it all starts with an idea..
either from the magazine, the photographer or the
stylist and from there it´s deciding the right model,
the right location or studio. Booking the right hair and
make up people and then as a stylist I have to get all
the clothes and accessories. I get the most clothes from
different showrooms but I also go to vintage shops,
boutiques and sometimes I even create a one-off piece
for that particular shoot.
EFM:
You reside in Demark; do you think that it is hard to
break into that fashion industry?
SR:
Yes, it is hard. I think it´s hard everywhere (but I
don´t think it is any different than any other
businesses). It might be easier in Denmark because our
country is smaller and therefore more accessible but
again only very few can live of it here in Denmark and
there´s a limit to how much you can achieve.
EFM: Can you name five key pieces in
your closet that you cannot live without?
SR:
I was just in Tokyo and found this vintage robe that
I´ve worn since I came back.. Other than that I think my
black Comme des Garcons hat and my long underwear, for
the cold, cold weather here in Copenhagen.
EFM: While on location; what do you
carry in your 'kit'?
SR:
All kinds of stuff..! Of course the basic safety
pins, tape, a pair of scissors and some threads- but
it´s really messy my kit I´m not sure what is in it now.
EFM: What do you think that it takes
to be a fashion stylist besides having an 'eye' for
fashion?
SR:
It´s definitely not only about fashion- fashion is
easy.. to me it´s more about the ability to imagine- to
imagine what a piece of clothing will look like in this
and this environment with this and this lighting on this
kind of model. It is also the ability to tell stories-
to tell stories that have been told before and to make
up your own story.
EFM: Who are some of Copenhagen's
'hot' designers?
SR:
SPON DIOGO is the new emerging designer couple- Mia
Spon and Rui Diogo.
Henrik Vibskov who I think has the
strongest brand in Denmark- if you think of high-end
street wear fashion. MoonSpoon Saloon is this arty
group of creative people who makes this really cool
stuff.
The Inoue Brothers who are making the finest
sustainable cool knitwear produced in South America.
EFM: Who are your favorite designers?
SR:
Rei Kawakubo and Maison Martin Margiela.
EFM: How important it is
to assist an established fashion stylist before
launching out on your own?
SR:
I don´t know how important that is- I think you can
learn a lot from the established stylists but there´s
not so many rules, well there shouldn´t be so many
rules, please do it your own way!
EFM: In looking for a fashion
assistant; what would be your ideal assistant?
SR:
I need a reliable person - someone I can trust. At
the moment I have two- one that is very creative but
very messy and one that is very organized but less
creative- that is very ideal for me...
EFM: What advice can you give
to EFM readers in regards to becoming a fashion stylist?
SR:
Work hard and be nice to other people.
www.simonrasmussen.com
Interview by Rochell “E” James
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