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GIAMPAOLO
SGURA
FASHION PHOTOGRAPHER
MILAN, ITALY
Giampaolo brings
fashion editorial to life. EFM has noticed his
work with top Italian designers such as; Dolce & Gabbana,
Gucci, Versace, and Roberto Cavalli. Working for
publications such as; ELLE English, GQ Italy, GQ Germany, L' Uomo
Vogue, Vogue Japan, Vogue Paris and Hercules.
Giampaolo's motto is 'Passion for Fashion', and it
definitely shows in his vibrant work.
Exclusively Fashion Magazine:
Tell me how your amazing career started as a
fashion photographer?
Giampaolo Sgura:
I always liked fashion, since I
was a child. Then I started taking photos of my
friends at school just to experience. After
studying architecture I realized that I wanted to be a
fashion photographer.
EFM: Where do you reside?
GS:
I Live in Milano and travel
for work all over the world. In October, moving to
New York.
EFM:
Describe your style as a fashion photographer?
GS:
Actually my style is very voluptuous. I get bored of the same
lighting or so. I like to experience every time
depending on the fashion concept; for me fashion come
always first, then lighting. If I don’t see the model
ready I can’t figure out the lighting. I think I'm
very much a Fashion Photographer. Sometimes simple,
sometimes casual, sometimes overdone. I change.
EFM: Are you represented by
an agent?
GS:
Yes I am.
EFM:
Have you assisted any photographers in the industry before
you launched out on your own; if so, whom?
GS:
Never assisted, always looked
at magazine and books.
EFM:
What would you consider your most
favorite photo-shoot?
GS:
I have many favorites, but so far my favorite is the one
I did for Vogue Japan with Model Aline Weber and styled
by Sabino Pantone.



EFM:
While conducting a photo-shoot what gives you
inspiration?
GS:
During the photo shoot I am very demanding from the
team, and they are as well. We always worked out
together, but the most important thing is always the
casting, once a model give you the right expression, you
have got the photo.
EFM: Do you have an assistant; if so
what do you look for in an assistant?
GS:
Yes I have 3 great people working with me for many
years. They are educated, honest and we always have
fun together. Besides being very prepared technically.
EFM: What type of camera do you use and
why do you like that particular camera?
GS:
I use PHASEONE P system...the best for me.
EFM:
Tell me something that no one knows about you?
GS:
I am a very simple person; easy
going. Some people sometimes get surprised by my way
of being so simple. I like peace and never drama.
EFM:
Do you ever find yourself trying to evolve or reinvent
yourself?
GS:
I reinvent myself every day.
EFM:
What advice can you give to become a successful fashion
photographer like yourself?
GS:
“Passion for Fashion” is my
motto. If you don’t care for fashion you are not a
fashion photographer. If you are able to take a photo
without understanding the sensibility of fashion you
will never be a fashion photographer, but a normal
photographer.
Interview by Rochell “E” James
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