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Coming from five
generations, Marchand Drapier, designer Benoit
Carpentier learned the basic skills of design,
leadership, craftsmanship, and quality.
He gained enormous support from his
parents, his wife [Emilie], and his kids.
Throughout the years of experience he has
learned how to produce good quality,
“when you cook good food you reap a good meal.
I have learned how to select the best.
I know the good suppliers and I take
confidence in my suppliers, from my parents and
my family.
They trust me and gave me help to start
and develop great fabric, which is very
important and very detailed.”
–I love the small details of a
designers’ collection.
I was drawn to Marchand Drapier’s collection, the
logo ‘scissors’.
“I wanted
to do something very classy and very crazy inside.
The concept is male and female, very sexy,
luxury, tradition, very clean, and very sexual.”
Benoit is
comfortable with his sensualistic side and wants to give
the same concept to his collection and to his clients.
“Not just for one type of man, not for one age range.
It is for all types of men.
You can be in your 20's, 40's, or 60's.
Even, if you are a banker, or a lawyer, etc.
–Benoit
took a chance in designing on what I call a ‘porno’
shirt.
“Nobody wanted to
print it because it was too porno.
When they say they don’t want to print, I must go
against the way, you know what I mean?"
–Yes, I do.
“People
told me that I shouldn't do it and told me don’t put
this and don’t put that.
I want all the porno details inside the shirt;
I’m also using it for lining.
It’s a contrast between something classic and
something very trendy and very chic.”
–Benoit gave me the ‘porno’ shirt, my first
thought was ‘Oh My’.
But, I would say that it’s done very tasteful and
classy, more like art.
If a woman decides to buy this shirt you will
have to wear it ‘rocker chic’ style.
Many women
come and buy from us.
I find that many women like the ‘man’ look, and
there’s a big lack in women fishing for this type of
product.
Women like to take certain things from menswear.
In the future I want to design for women.
I’m sure for the women we can make a big
business.”
–Marchand Drapier collections are
made in Italy.
They provide made-to-order pieces, also the
spring/summer 2010 collection can be pre-ordered, as
well. Benoit
describes his spring/summer 2010 collection as
“simple, elegant,
and very fresh, chic, very classic, using pastel colors,
which are perfectly cut.
Men can be very complicated when it comes to
their clothing.
I think that the customer wants to do something
more secure, so we are dedicated to working on a classic
line with many small details, while keeping the look
very fresh.”
–With
Benoit’s knowledge of the fashion business, he shared
three tips.
1. You need to have a goal.
2. You need to know exactly what you want to do.
3. You need to be true; that means to yourself, your
brand, and your line.
If it isn’t coming from the inside of you, you
will never succeed.
–Benoit finds inspiration from
classics, traveling, from the street, reading old books;
like “’Love is in
the Air’. A
book will make you think about something or dream.”
–Benoit
describes himself
‘Like being a century tailor’ and describes his
ideas inspirations as a recipe
‘stir with my
sensibility’.
“It is important for me to design what I would
like to wear and it is very important to create a
collection where you can mix it.
You can wear a very classy suit with a pair of
tennis shoes.
I would like the customer to take from and put
the pieces together and ‘make his own statement’.
Marchand Drapier is
“unisex because I am designing the line with my wife [Emilie.]
She doesn’t design but she’s my support, she
works very hard.”
–Benoit describes his partnership with his
wife “I’m the
butterfly, she is the flower.”
My wife wears the shirts and the blazers.
I think it’s very sexy.
‘Men's white shirts can be very sexy on a
woman.’”
www.marchand-drapier.com
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