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edefining
portraits of American women everywhere with a
modern day twist. Speaking to Swanson Frank, you
can sense her passion for life and her
enthusiasm for photography.
This new comer has great support from her
husband, family, and mentor.
Coming from a well-known family name with
a legacy of successes, Claiborne is about to
make 'Claiborne Swanson Frank' a name to
remember.
Claiborne’s first encounter with fashion and
photography was through her mother, Mrs.
Elizabeth Swanson. “I grew up with an
eccentric mother who has a great love for
fashion, an amazing eye and is a talented
photographer.” Claiborne too, shared the
same love of fashion and photography.
“As a child, she would express her personal
style through clothes.
“I remember loving clothes as far back as I
can.” [She laughs], she recalls being in third
and fourth grades thinking about what she would
wear to school the next day.
FASHION INDUSTRY & VOGUE
Claiborne attended art school in
San Francisco,
majoring in fashion. She spent the majority of
her twenties in the fashion industry. In 2007,
she decided to move to
New York and began to work at Vogue. Shortly
thereafter, she was promoted as the assistant to
Editor-in-Chief, AnnaWintour.
ANNA WINTOUR INSPIRES
Claiborne shares with me about what she admires
the most about her former boss. “The greatest
gift of my career was working under Anna. One of
the greatest lessons that Anna has taught me was
the need to have structure, ambition, and to be
driven by passion in all of my endeavors.”
SURROUNDED BY FASHION HISTORY
One could only imagine what the experience would
be like being in the company of American Vogue's
fashion tycoons. Claiborne says, working at
Vogue has refined her creative eye. “To be there
every day surrounded by the work of the most
famous
photographers in the world, to pass by in the
hallways amazing editors, such as Grace
Coddington and Tonne Goodman. It was a powerful
work environment that left a deep impression on
me and the way I will forever see art and
fashion.”

LEAVING VOGUE, BUT GAINING A MENTOR, IVAN SHAW
Claiborne says, “Ivan Shaw and I became friends
at Vogue. When I left vogue and went back to my
photography, Ivan soon became my mentor. He
taught me in many ways to “own my world” and to
photograph the experience and the life that I
knew. He was the sole reason I had my first
exhibit at FASHIONS NIGHT OUT in 2010 and hosted
the event with me at Akris. He still remains my
mentor and close friend.”
In speaking with Claiborne, you can definitely
sense her gratitude and humbleness during her
windows of opportunity. Besides
Anna Wintour, she
also holds Ivan Shaw in highest regard. She
tells me how he brought up the idea of
showcasing her work, “he said to me, 'let’s do
an exhibit of your work at fashions night out'.
Ivan had the idea and actually put the whole
thing together.'” Claiborne says that she has
been very blessed to be able to have worked at
Vogue and to have these amazing connections.
In 2010 of September, Claiborne had her
very first exhibition called
'Indigo Light'.
“I always
had an idea of doing a project about women in my
world;” the project was a collaboration of women
in her life. “The goal was to shoot them in
their most raw and true selves.”
WHAT'S NEXT FOR SWANSON FRANK
While getting prepared for her next
exhibit, [which will be
June 29, 2011 at
Allegra La Viola gallery in NYC]. This exhibit
will also be focused on
American women.
This body of work will be focused beyond her
immediate sphere and into the far reaching world
of women in fashion and art. Claiborne is
currently shooting for Vogue.com.
Vogue.com
has added a new feature to the site called,
'APT with LSD', Lauren Santo Domingo, who is
one of Vogue's contributing editors, and gets an
exclusive inside look into the homes and
apartments of Vogue's favorite people such as,
actors, models, artists, designers, and
stylists. The now 30 year old was approached by
Lauren Santo Domingo to collaborate with her on
'APT with LSD'. “Lauren asked to see some of my
images last spring and then shortly thereafter
asked me to shoot APTS with LSD with her. So
that is how it started, the rest is history!”
says Claiborne. [APT with LSD debuted in
October 2010 featuring model
Coco Rocha and her husband,
the artist James Conran. Recently, January 2011,
LSD featured her own loft
in Manhattan].
To view more of Swanson Frank's work
click here
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